Our Team
Our management team all have 8+ years of experience in the market research industry, with healthcare-related backgrounds. Several senior executives also possess top-tier capabilities in data analysis and modeling.
Our field operations managers have extensive resources in the pharmaceutical industry, covering not only physicians and patient family members, but also professionals in public policy research, hospital management associations, pharmacy associations and key opinion leaders (KOLs).
Caifa Xiang
Co-founder, Research Director
Caifa Xiang entered the market research industry in 1995 and is among the early pioneers of China's market research sector. He has worked at the Shanghai Statistical Information Service Center, Dazheng Market Research Co., and Jumbo Research Co. He specializes in applying statistical techniques to market research, with expertise in multivariate statistical modeling, market potential evaluation, market forecasting, conjoint analysis and market simulation. He has published multiple papers on conjoint analysis, lifestyles and market segmentation, and is a lead author of the "China OTC Industry Development Report." Since 2008, Caifa has focused on pharmaceutical market research, serving clients including Pfizer, Sanofi, BMS and Abbott.
Yang Zhou
Co-founder, Research Director
Yang Zhou entered the market research industry in 2007, working at Chengyue Market Research, J&J Pharma Consulting and Jumbo Research's pharmaceutical division. She has exceptional communication and organizational skills, with a specialization in qualitative research and extensive experience in Patient Journey research. Her primary therapeutic areas include oncology, cardiovascular, endocrine, digestive system, liver disease, respiratory and gynecology. Her clients include Sanofi, Pfizer, BMS, AstraZeneca and GSK.