HENZO

Based on knowledge on China economy and Pharma market, Henzo has built scientific model for pharmaceutical market potential assessment

Step 1: Raw data collection and integration according to the market definition defined by client
Step 2: Utilizing analysis method such as Regression and Neural Network, decide the main driving factors and their weight, and then built suitable model; base on the model, we will have a first draft result of each market potential size.
Step 3: Validate the model result in actual market, and modify the model according to the feedback from the real market. The final result will be a scientific and rational model, which could provide suggestions on resource allocation to client.

Basic Flow for Potential Assessment