HENZO

The basic flow for forecasting also has 3 steps:

The main forecasting methods we use are:

1. Time Series

Time Series Prediction is more suitable for 1--3 years of short-term market predictions.

2. Patient Based Forecast

This model is more suitable for new product development and long-term market predictions.

Patient-based model considers multiple factors include epidemiology, patient affordability and competitors. It’s very helpful for us to understand the reasons of market trend.

It’s common that a few events impact the trend of market development. Thus event adjustment is important for all forecasting method.