HolisView Data Analysis
Henzo's Language Audit compares the verbiage used in existing creative materials to words and phrases used by physicians and patients to describe efficacy, side effects, and administration of medications. The outcomes of this study help your team better support medications and in-office brand experiences.
Categorize physicians and patients into distinct typologies based on their attitudes and conversation styles exhibited during exam-room conversations. Learning which physician and patient typologies are predominant in a disease state empowers marketers to craft specific approaches and write persuasive messages for target customers.
Text analysis can not only adopt traditional qualitative analysis to obtain insights, but also employ professional text analysis software such as NVivo to analyze keywords and logic trees in conversations between doctors and patients, helping customers quickly capture results of concern.
