Henzo

Holisview’s data analysis

Henzo's Language Audit compares the verbiage used in existing creative materials to words and phrases used by physicians and patients to describe efficacy, side effects, and administration of medications. The outcomes of this study help your team better support medications and in-office brand experiences.

Categorize physicians and patients into distinct typologies based on their attitudes and conversation styles exhibited during exam-room conversations. Learning which physician and patient typologies are predominant in a disease state empowers marketers to craft specific approaches and write persuasive messages for target customers.

Text analysis can not only take traditional qualitative analysis to obtain insight, but also by means of professional text analysis softwares like Nvivo etc to analyze the keyword and logic tree of conversation between doctors and patients in order to help customers quickly grab the results of concerned interest.